What we did for Silk Petalss
Industry: Women Sarees and Accessories
Objective
To create a new website for Silk Petalss that would showcase their products, create brand awareness and improve customer engagement.
The Process
1. Discovery and Planning: In this initial step, we conducted a meeting with the Silk Petalss team to understand their business, brand and goals for the new website. We also conducted a competitive analysis to understand the strengths and weaknesses of other similar brands.
2. Design: After thoroughly understanding the requirement, we started with the design phase. A visual mood board was created and some design options were presented to the Silk Petalss team.
3. Development: Once the design was finalized, we started with the development. We used a CMS platform that allowed for easy content management and scalability. We also implemented features such as shopping cart, payment gateway integration and social media integration.
4. Testing: After completing the development phase, we performed extensive testing to ensure that the website was fully functional, user-friendly, and responsive on all devices.
5. Launch: Once the website was tested and approved by Silk Petalss team, the website was made live.
Results
The new website we created for Silk Petalss received positive feedback from customers and has improved the overall online presence of the business. After launching the website, we created their social media pages and started posting relevant engaging posts on Facebook and Instagram.
We also started with SEO and created a short promo video to boost brand awareness.As a result of which, Silkpetalss saw a 20% increase in sales and a 30% increase in customer engagement.
